The Evolution of Adobe: 38 Years of Excellence

 

In the last 38 years, the whole world has witnessed the evolution of Adobe as a company with billion-dollar worth and millions of users worldwide. Adobe Inc., formerly Adobe Systems Incorporated, is a US-based multinational software company. Its specialization in creating comprehensive softwares and publishing a broad range of content that includes graphics, photography, illustration, animation, multimedia, motion pictures, and print. Adobe has emerged as the biggest game-changer with innovative strategies to redefine the levels of user experience in digital technology.

Adobe’s Foundation & History

John Warnock and Chuck Geschke founded Adobe in 1982. Both the data scientists Warnock and Geschke were working at Xerox Corporation’s Palo Alto Research Center, California. They developed a programming language with a particular design that helps in describing the nearly-accurate position, shape, and size of objects on a digitally-generated page. Later this programming language is known as PostScript, used to describe the objects as letters and graphics in mathematical terms, without making any reference to a particular type of computer or printer.

The devices which have the ability to interpret the language will surely be able to display the page representing the description of the page at a customized resolution which it supports. Warnock and Geschke took the idea of this creative technology to Xerox. Still, Xerox declined the deal, then both the data scientists decided to start their own software company to do so and gave the name Adobe to this company.

This name, Adobe, came after Adobe Creek in Los Altos, California. Steve Jobs tried to acquire Adobe for $5 million in 1982, but Warnock and Geschke denied the order. The people who invested in their company advised them to try something good with Jobs, so both the data-scientists confirmed the deal to sell Steve Jobs shares 19 percent shares of the company, Adobe. At that time, Jobs had to pay a five-times multiple of Adobe’s valuation price that time, and in addition to this, he paid an advanced five-year license fee for the PostScript. This advance and purchase money paid by Steve Jobs to Adobe helped it to become the first-ever profitable company in its very first year in Silicon Valley’s history.

Here are some of the most interesting turns that came in Adobe’s Evolution in the past years:

  • Adobe launched its first public stock offering in 1986. However, its revenues showed growth to $168.7 million by the end of 1990.
  • In the year 1989, Adobe released its flagship product, a graphics editor for the Macintosh known as Photoshop. The first-ever version, Photoshop 1.0, helped Adobe in earning huge profits and dominating the tech-market with ease.
  • In 1993, Adobe released another game-changing product, PDF, the Portable Document Format, and its Adobe Acrobat and Reader software. PDF later became an international standard.
  • In December month of 1991, Adobe launched Adobe Premiere, which Adobe rebranded as Adobe Premiere Pro later in 2003.
  • Here is the list of companies, Adobe has acquired in the period 1992-2020.
    • OCR Systems, Inc., Aldus Corporation, and LAserTools Corp and Computation Inc. in 1994.
    • Frame Technology Corporation in 1995.
    • Ares Software Corporation in 1996.
    • Accelio or Jetform in 2002.
    • Macromedia in 2005.
    • Omniture in 2009.
    • DemDex, Inc. in January 2011 and Nitobi Software in October 2011.
    • Marketo in 2018.
    • Allegorithmic in 2019
    • Workfront in 2020.
  • In October 2018, Adobe changed its name from Adobe Systems Incorporated to Adobe Inc.
  • Due to the Covid-19 pandemic, the annual Adobe Summit in the year 2020 took place as an online conference through the video-conferencing application.

Adobe’s Transition to Cloud-based Company

In 2012, Adobe revealed its Creative Cloud and eventually the entire methodology to offer, update, and mark the price of its products. It was looking a bit risky at that time; however, it helped Adobe in transforming the community of users they wanted to target, and the main thing was to keep the relevance as there were a lot of competitors emerging as cloud-based services. Increment in the subscription policies for the Creative Cloud was exceptional at that time.

Adobe touched the mark of success as a cloud-based company by struggling through a no. of strategies planned by CEO Shantanu Narayan. One of those strategies was acquiring Omniture in 2009 that helped Adobe to become a leading company in enterprise cloud analytics, and the other one is acquiring Behance to get a huge community of designers who wanted to showcase their creativity and skills.

Adobe at Present

Adobe is gradually implementing Innovative strategies to create solid connections between content and information and introduce the latest methods for shaping the creative approach of the upgrade in the level of storytelling and inspiring the totally different business streams. Adobe has thousands of branches and employees across the world, and most of them are working in San Jose. Adobe conducts most of its major development projects in the United States.

Adobe: List of Softwares

Adobe offers an extensive range of softwares for Graphic designing, web designing, video editing, animation, visual effects, audio editing, eLearning, Digital Marketing Management, server, formatting, etc. It also offers some services like web-hosting to resolve almost every productive query related to businesses.

 

 Source: The Software Blogs

Location: Mora, NM 87732, USA

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